How Small Business Owners Can Use SEO to Get More Customers

Published on September 27, 2025

If you run a small business, chances are you want more people to find you online without spending thousands of dollars every month on ads. That’s where SEO (Search Engine Optimization) comes in.

The good news? You don’t have to be a marketing expert to start seeing results. With a few simple tools and the right strategy, you can bring more local customers to your website.

Step 1: Find Out What People Are Searching For

You don’t want to just guess what your customers are typing into Google—you want to know for sure. This is where tools like Ubersuggest and Ahrefs come in.

  • Ubersuggest is beginner-friendly and gives you keyword ideas, search volume, and competition level.
  • Ahrefs is more advanced (and pricier) but offers deeper insights into what your competitors are ranking for.

Example: If you’re a plumber in Nashville, you might think people are searching for “best plumber.” But a tool like Ubersuggest might show that more people actually search for “emergency plumber near me” or “clogged drain fix Nashville.”

This helps you create content around real questions and real needs.

Step 2: Create Content That Answers Those Questions

Once you know what people are searching for, your job is to make content that answers their questions better than anyone else.

This doesn’t mean writing a novel—it could be:

  • A blog post explaining “5 Easy Fixes for a Clogged Drain Before Calling a Plumber.”
  • A FAQ page answering “How much does an emergency plumber cost in Nashville?”
  • A video walking through a quick DIY tip.

Key tip: Use the keywords naturally. If people are searching “emergency plumber Nashville,” make sure that phrase appears in your title, headings, and a few times in your content.

Step 3: Use Google Search Console to Track What’s Working

Once your content is live, you need to know: is it actually bringing people to my site?
That’s where Google Search Console comes in (it’s free!). It shows you:

  • Which keywords your site is showing up for
  • How many clicks you’re getting from Google searches
  • What pages are performing best

Example: Maybe you wrote a post about “DIY clogged drain fixes.” Search Console might reveal that you’re also getting impressions for “sink won’t drain at all.” That’s a signal you should make another blog post around that exact phrase to capture even more traffic.

Step 4: Repeat the Process

SEO isn’t a one-time thing—it’s an ongoing cycle:

  1. Use Ubersuggest/Ahrefs to find what people are searching
  2. Create content that answers those questions
  3. Use Google Search Console to see what’s working
  4. Double down on what’s moving the needle

If you keep at it, your website becomes a magnet for people already searching for what you sell. And the best part? Unlike ads, this traffic doesn’t stop when your budget runs out.

Final Thoughts
Small business owners often feel SEO is too technical or out of reach—but it’s not. With tools like Ubersuggest, Ahrefs, and Google Search Console, you can build a steady stream of visitors who are looking for exactly what you offer.

Start small: pick one keyword, write one post, check your progress, and build from there. Before you know it, your website will be working for you 24/7.

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