AI-powered estimates • $5/mo • Free plan, no card

Snap a photo.
AI writes the estimate.
You send it.

The fastest quote in the trades. Take a picture of the work, AI builds the line items and prices them against your catalog, customer gets a text with one-tap approval. The same system follows up if they go quiet, schedules the job when they approve, invoices when it's done, and asks for the Google review when they pay. Built for home-service crews of 1–5.

14-day free Pro trial • Free plan never expires • Cancel anytime

Built for

HVAC • Plumbing • Electrical • Landscaping • Cleaning • Handyman — home-service crews of 1–5

Snap a photo of the job and AnimalCRM builds the estimate with AI
60 sec: photo → sent estimate
Runs on Stripe Twilio Google Business Mailgun

Where small home-service shops leak money

Scheduling chaos
Two techs at the same address. A 9am you forgot to confirm. The schedule lives in your head.
Forgotten estimates
You quoted them a week ago. They're waiting on you. You're waiting on them. The job dies.
Stale invoices
Job's done. Invoice is sitting at 30+ days. You don't have time to chase it. Cash you've already earned, in limbo.

One tool, built to close all three gaps. Nothing else.

The workflow

Lead to paid, without dropping the ball.

One straight line for home-service crews — built for how you actually work, on your phone, between jobs.

1
Capture the lead

Web form submissions land in your Contacts list, not in an inbox you forget to check. Every lead has a place to live the second it comes in.

2
Quote it fast (with AI)

Snap a photo of the work — AI writes the line items and prices them against your catalog. Or dictate by voice. Customer approves with one tap. Silent for 24 hours? The system follows up automatically.

3
Schedule it without thinking

Estimate approved → one tap to a job on the schedule. Customer gets a confirmation text. You see today's work on one screen instead of in your head.

4
Get paid same day

Job done → invoice in one tap, texted to the customer from the parking lot. They settle up; you record the payment in seconds. Three days overdue? The reminder goes out without you doing anything.

5
Bank the review

Paid customer gets a text with your Google review link. Stars go up. Map-pack rank goes up. More work tomorrow. Loop closes.

The AI estimating wedge

The fastest quote in the trades. Powered by AI.

Other CRMs make you build estimates line item by line item. AnimalCRM looks at the job and writes them for you. Sixty seconds from driveway to sent.

Snap the job

Take a photo of the water heater, the panel, the broken fixture, whatever needs the quote. From your phone, in the truck.

AI writes the estimate

AI identifies the work and matches each line item against your pricing catalog. Real prices from your own products list, not generic guesses.

You send it in one tap

Review, tweak if you want, send. Customer gets a text with a one-tap approval link. Same flow if you'd rather dictate the scope by voice instead of snapping a photo.

Tailor the AI to your trade — one paragraph in settings tells the model how you scope work, and every future estimate follows that lead.

A look inside

Built for the phone in your truck.

Every flow works on mobile. Quote from the driveway. Schedule from the cab. Invoice from the parking lot. No desktop required.

The full home service workflow — AI estimates, jobs, invoices, reviews
Robert Cekay, founder
Who's behind this

Built by Robert Cekay — for home-service owners.

I'm a software engineer who kept hearing the same thing from small home-service owners: "I do good work — I just keep losing jobs because the office is a mess and the schedule lives in my head."

Jobber starts at $69/mo and is built for shops with 10+ techs. Most 1–5 person crews don't need 80% of it. This tool does the core: schedule the day, quote fast, follow up automatically, invoice in one tap, get paid, ask for the review. $5/mo. Or free if you just want a way to capture leads and ask for reviews.

rob@animalcrm.com • Email the person who built it.

Two plans. Built for small crews.

Start free. Upgrade the day you save your first job from the cracks.

Free forever

Capture leads, ask for reviews

$0 /month

No credit card. No expiration.

  • Capture leads from your free website
  • Send Google review requests by text or email
  • Customer contact list
  • Free iPhone app
  • Works from web or phone
Start Free
Everything
Pro

Run the whole job

$39 /month

14-day free trial • No credit card

  • Everything in Free, plus:
  • AI photo & voice estimating
  • Estimates with one-tap customer approval
  • Automatic estimate follow-ups (so you don't have to remember)
  • Jobs scheduled on a calendar you can see in 3 seconds
  • One-tap invoicing when the job's done
  • Payment tracking + receipts
  • Automatic 'invoice overdue' reminders
  • Web lead-capture form
  • Customer appointment confirmations
  • Unlimited users & jobs
Start 14-Day Free Trial →

No card to start • Cancel anytime

Jobber starts at $69/mo. Housecall Pro starts at $49/mo. We do the core work for small home-service crews at $5/mo — and skip the parts you'd never use.

Questions

Who is this for? +
Small home-service crews of 1–5 people. If you're a 20-tech shop with dispatchers and route optimizers, this isn't the right tool — you'll outgrow it. If you're an owner-operator or a shop with a couple of techs and the schedule lives in your head, this is built for you.
What problem does it solve? +
Logistical chaos. Schedules that fall apart because nobody's tracking them, estimates that die because nobody followed up, invoices stuck at 30+ days because you don't have time to chase them. If your problem is something else, this isn't the tool.
What's the difference between Free and Pro? +
Free is for capturing leads and asking for reviews — a free website with a contact form, a tool to text Google review links, your contact list. Pro adds estimates, jobs, scheduling, invoices, payment tracking, and the automatic follow-ups that keep things from falling through the cracks. $5/mo, 14-day free trial.
How does Pro compare to Jobber? +
Jobber starts at $69/mo and is built for shops with 10+ techs — route optimization, advanced scheduling, time tracking, etc. We do the core workflow (schedule it, quote it, follow up, invoice it, get paid, ask for the review) for $5/mo. Smaller, simpler, faster to set up.
Is there a mobile app? +
Yes — iPhone app is free on the App Store, works with Free and Pro accounts. Android is in development.
Can I cancel anytime? +
One click. No contract. Free plan stays free.
Why is it called AnimalCRM? +
Fair question. Started with a different market in mind and the name stuck. A rename is on the roadmap.
Can I talk to a real person? +
Yes — email rob@animalcrm.com. That's Robert, the person who built this.

Stop losing jobs to chaos.
Start running them.

Built for home-service crews of 1–5. Schedule the day, send the estimate, follow up, invoice, get paid. $5/mo. Or start free.

Or email rob@animalcrm.com and I'll set it up with you.